Social Media at Lululemon Athletica case study 1 1. What is your opinion about L

Social Media at Lululemon Athletica case study 1
1. What is your opinion about Lululemon’s social media efforts? How much of the company’s success is attributable to its social media activity?
2. What would be your criteria in assessing the Lululemon website? What recommendations would you make?
3. What new trends would you advise Lululemon to get involved in? Why?
Canada Goose case study 2
Why is counterfeiting such a serious problem for lux-ury goods manufacturers and retailers? Is this some-thing they should be concerned about? Why?
How do counterfeit goods influence the status benefits that luxury goods provide? How does the consumer react to this characteristic of the marketplace?
What is your reaction to Canada Goose and the efforts it is making with respect to counterfeit goods? Is it doing enough?
What is your recommendation to Janet? How can she meet the ever-evolving challenge of counterfeit goods?
THE CASE STUDIES ARE OPEN ON INTERNET