Chapters 3 and 4 of the textbook (Kutz, M. (2016). Introduction to Electronic Commerce: Combining Business and Information Technology. Bookboon)
For the Essay:
Do some research to examine the differences between the business-to-business (B2B) and the Business-to-Customer (B2C) business models.
What are their primary characteristics?
How do they fundamentally differ?
Are there any similarities that are of note?
How e-commerce has affected the relationships for better and worse?
Use at least 2 sources, other than the textbooks, to strengthen your arguments, points, etc.
***Note: Be sure to use in-text citation and provide references for your sources, including textbooks.