Read the following article: Vignali, C. (2001). McDonald’s: “think global, act l

Read the following article: Vignali, C. (2001). McDonald’s: “think global, act local”–the marketing mix (Links to an external site.). British Food Journal, 103(2), 97–111.
Once you have read the article, respond to the following:
Explain the concept “think global, act local.” Describe whether you agree or disagree with the main theses of the article.
Although the marketing mix traditionally consists of 4Ps, this author uses a 7Ps approach in international marketing. Briefly explain the 7Ps and the value of using such a framework in international marketing in comparison to the standard 4Ps.
Summarize how McDonald’s adapts its strategies using the 7Ps to various global markets. Provide examples of changes (standardization and adaptation) that McDonald’s has made in each of the 7Ps.
Based on information gained from this article, what specific recommendation would you offer to other companies operating in global markets? Depending on the country (e.g., Germany vs. China) or industry (e.g., technology vs. services), would your recommendation differ?
Your submission should be a minimum of 500 words (two pages)