In Module 6, you created an outline for your business plan for the launch of a p

In Module 6, you created an outline for your business plan for the launch of a product into a foreign market. In Module 7, you presented some aspects of this business plan. Now in our final module, you’re going to complete and submit your full business plan (including the marketing plan and logistical and operational plans, as well as the income statement spreadsheet) incorporating the feedback you’ve received from your instructor as well as your peers.
Here’s what you need to do this week:
Step 1: Review the business plan requirements.
Your business plan should be 9 to 11 pages in length (not including title, table of contents, cash flow statement, and reference pages) and include the following sections:
Title page and table of contents
Executive summary
A one-page summary of your whole plan, typically written after the rest of the plan is completed.
Company description
Include the basic business model that your company will use, as well as your business’ vision and mission statement.
Also include the organizational structure of your business and why your chosen structure will support operations in a foreign country.
Market analysis
Explain the rationale for choosing your target market; this explanation includes an estimated market size in the foreign country, as well as your target markets within that country.
Also include a competitive analysis of your industry to address competitors’ strengths and weaknesses.
Also include an analysis of cultural, legal, and political factors that will impact your launch.
Products
Describe what you will sell and explain the most important features of your products.
Give the rationale for your product choice.
While an actual launch would include a more extensive explanation, you are only required to briefly cover your product for this assignment. If your product is fictitious, please make that clear in your work.
Marketing plan
Your product launch strategy includes competitive strategy, entry decisions, and intended mode of entry.
A comparison of the differences and similarities between your domestic market and launch market and how the differences support or challenge your strategy.
How you intend to get the word out about your business, and what strategic decisions you’ve made about things like your pricing strategy.
Discuss any cultural implications associated with your marketing plan.
Logistics and operations plan
Everything that needs to happen to turn your raw materials into products and get them into the hands of your customers, including where your product will be manufactured.
Identify some of the differences between domestic and global logistics and supply chain management issues that will impact your project.
Financial plan
Financial management considerations include government policies, and economic considerations for the launch, including foreign currencies, tariffs, and overall foreign market exchange considerations (unemployment, disposable income, etc.).
Cash Flow statement (create in a spreadsheet and paste into your document)
Itemize your expected expenses and income over an initial 5-year launch period. Create your own numbers but ensure they are realistic.
Conclusion
Provide a conclusion that summarizes your plan and seeks approval from management to move forward.
References
Include resources that you have used to support the development of your business plan. To receive full credit, you must utilize 8 different resources, 4 of which must be scholarly.
If you are unclear as to what qualifies as a scholarly resource, please reference the EC Library Guide on Evaluating Resources.
Step 2: Review the grading rubric as well as APA requirements.
Your business plan should be double-spaced, with 1-inch margins, headings and in-text citations and references for all sources following proper APA formatting. The title and reference pages are required but do not count towards the 9-11 page count (associated with the justification).
Use the following resources for assistance with APA formatting
APA Style (Links to an external site.)
Avoiding Plagiarism (Links to an external site.)
Evaluating Resources