This is company is not popular / well-known in Melbourne.
The report (final submission) should should make use of appropriate frameworks, models and theories to provide structure and support your content:
Briefly describe the company and the market in which it operates;
Provide a description of the company’s current marketing strategies (overall and digital);
Provide a critical analysis of current digital trends and activities in the industry, such as competitors, customers, suppliers, intermediaries, etc.;
Describe key areas where digital marketing will impact on the industry and company over the near future (e.g. around two years);
Make recommendations for changes to the company’s digital marketing approach;
Include a clear action plan, including timeframes, responsibilities, and budgetary considerations.