PLEASE READ THE INSTRUCTIONS THOROUGHLY, AS I HAVE NO TIME TO REQUEST AN EDIT. C

PLEASE READ THE INSTRUCTIONS THOROUGHLY, AS I HAVE NO TIME TO REQUEST AN EDIT. Chapter 3 has been uploaded
Introduction, growth, maturity, and decline—every product has a life cycle story waiting to be told. In this interactive activity, you’re going to document the story of a product that has progressed through the four product life cycle stages.
Instructions:
Do a web search for dead brands or product fads.
You can use the article Blast From the Past: Vintage Technologies That We No Longer Use (Links to an external site.) for inspiration.
Explain how it went through the four stages of the Product Life Cycle (PLC).
Identify what key events marked the start and the end of each stage. (e.g. Was it competitors’ innovation? A new technology? etc.)
Discuss product, price, place, and promotion strategy for each phase of the life cycle you find. You will see these 4 Ps will differ when the product shifts to another life cycle. Include your analysis of these differences.
Pick a service brand and using it as an example, explain how services differ from goods, and also discuss whether services go through a life cycle.
Be sure to discuss the product, place, price, and advertisement strategy for each phase of the life cycle you find.
You will see these 4 Ps will differ when the product shifts to another life cycle. Include your analysis of these differences.
Additionally, identify the key events that mark the start and end of each phase.
Your initial post must be at least 350 words.
Be sure to properly cite your textbook and at least three scholarly or credible resources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper (Links to an external site.) guide. Refer to the Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table for additional guidance on source types.

APA 8th Learning objective: To ensure that students study and understand the ma

APA 8th
Learning objective: To ensure that students study and understand the marketing concept, a marketing philosophy, and the buyer decision process.
Task: This assessment scenario is uploaded to Moodle, three weeks prior to the due date. Students will be asked to study the assessment scenario (case study) and complete a series of questions that consolidate the learning outcomes of the unit up to the end of the product components.
Marking Rubric: A marking rubric will be employed and found in Moodle. There will be 4 questions. Each question has a 1-page limit (or 650-750 word limit).
Please Note: You will also need to visit websites:
https://www.westernaustralia.com/en/Pages/Welcome_to_Western_Australia.aspx
https://global-goose.com/types-of-travel/ or similar sites
https://www.ritzcarlton.com/en/hotels/australia/perth
to gain an understanding of this assignment. However, as this assessment is directed towards the learning outcomes of the unit and the material in the e-book, an internet search for marketing theory may be unnecessary.
Hint: Please ensure that you employ the language and concepts of marketing and that you address the learning objective when completing the following tasks. An infrequent student mistake, but worth highlighting, is to fall in love with the example and ignore the unit learning. Keep in mind marks will be awarded on how well you demonstrate that you have addressed the learning outcomes of the unit.
Preparation: Please access and read the following Activity (service dominant products) http://www.themarketingconcept.com/identifying-services/ before addressing the below tasks. In formulating your answers, you will need to refer to the appropriate sections in the e-book.
Task 1
Jean is from London and has decided to visit Sydney for 4 weeks. She is also thinking about a stopover in Perth (and WA) for an extra one week on her way to Sydney. Using this as an example, demonstrate your knowledge of the buyer decision process and cost-benefit-risk analysis that Jean will make when deciding on the Perth stopover.
Task 2
You plan to visit several overseas destinations for 3 months prior to starting university. Explain how you can make your decision using the compensatory rule. You will need to offer some realistic examples.
Task 3
Visit https://global-goose.com/types-of-travel/ (or similar sites) in order to understand the different types of tourists. Match Western Australia’s top tourism sites or activities https://www.westernaustralia.com/en/Pages/Welcome_to_Western_Australia.aspx with 3 different types of tourists of your choice. Using your understanding of marketing and consumer behaviour, justify your answers.
Task 4
The Ritz-Carlton https://www.ritzcarlton.com/en/hotels/australia/perth is Perth’s newest luxury hotel. Rank the hotel’s product components [goods, services, ideas, experiences, people, places] in order from most important to least important. In doing so you need to briefly explain each component and justify your decision.

A small artisan home furniture business in the Kuching city changed ownership du

A small artisan home furniture business in the Kuching city changed ownership during the global pandemic. The new management of the home furniture business plans to rebrand and relaunch the business to dominate the Malaysian market. The new management invests in digital technology to expand the business online, improve customer service, and create more opportunities for creative and innovative ideas.
This assignment requires you to
Establish and propose a new brand position (700-800 words).
1.0 brand positioning (branding) + also includes naming and choosing the best slogan that matches the business and designing a logo, put the logo and personas in the appendix
2.0 customer persona template ( you’ll find tons of templates on google ) therefore also choosing which gen is the customer segment is important
3.0 POP and POD analysis watch the videos through the links (the most graded part of the essay no jokes about that part)

while doing the essay make sure you follow the instructions below
The brand concept and ideas are outstanding
Specifically, the ideas: (1) are highly original and authentic; (2) convincingly communicate the brand’s positioning to consumer
expertly reflected in the name, slogan, and other (aspects of brand design)= which is the logo design a logo for the brand
there is another part for this task but if you finished this right first

Instructions Watch the video Suburban Regional Shopping Malls: Can the Magic Be

Instructions
Watch the video Suburban Regional Shopping Malls: Can the Magic Be Restored? (Links to an external site.)from McGraw-Hill.
https://www.viddler.com/embed/1a9d2038/?f=1&autoplay=0&player=full&disablebranding=0
According to Perreault, Cannon, & McCarthy (2021) from the course textbook’s Video Instructor’s Manual, “this video focuses on the current problems of suburban regional and superregional shopping centers. Southdale Center located in suburban Minneapolis is considered to be the prototype for most of the suburban regional and superregional shopping malls built during the second half of the twentieth century. Southdale opened in 1956 and featured 70 retail tenants in an 800,000 square foot enclosed, climate-controlled mall, anchored by two department stores.
The suburban regional shopping mall and their department store anchors enjoyed great success for almost 50 years. However, in the final decade of the twentieth century, they began to experience problems: competition (direct and indirect), industry overcapacity (retail space), a decline of the department store, and changes in shopping behavior. Strategies for turning around regional and superregional shopping centers include renovation, re-tenanting, entertainment, and zonal merchandising. The need to create an appealing, exciting shopping center that stimulates social activity is the key to revitalizing traditional malls. However, some suburban regional shopping centers will not survive. In fact, some have already been “decommissioned.” At the end of the segment, Rolling Acres Mall in Akron, OH, is shown as an example of a shopping center in trouble.
The video features interviews with several shopping center developers: Yaromir Steiner, CEO of Steiner & Associates, Bob Gorman, CSM, Area Manager of Greenwood Park Mall, Simon Property Group, Les Morris, Manager, Corporate Public Relations, Simon Property Group, Mike Leonard, COO. The Hogan Group, and Glen Hogan, President/CEO, The Hogan Group” (Perreault, Cannon, & McCarthy, 2021).
For this case study, you will need to address the following:
Imagine yourself as the manager of a struggling local suburban regional shopping mall (select a struggling regional mall that you are familiar with). What do you think the mall should do to improve its performance? (Hint: Firmly establish the problem before recommending treatments.)
What shopping trends do you foresee over the next 10 years? How might these trends affect suburban regional shopping malls?
What new retail concepts can you identify? How might you learn about more? What strategies do you suggest for learning about new retail concepts? (Perreault, Cannon, & McCarthy, 2021)
For each prompt, please include evidence to support your position. Marketing decisions and strategies should be evidence-based. You may find it helpful to review Module 1 when you complete this assignment. (Hint: Allow the concept of value to direct your thinking. Marketers should not recommend strategies without first understanding the problem and the value the target market seeks.)
**** VERY IMPORTANT: This assignment involves more than summarizing the case or video presentation. Remember, effective marketing strategies must be designed to add value to the target market. When completing this assignment, students should demonstrate the needs of the target market and craft strategies that will satisfy the target market’s needs. Major marketing decisions should not be based on assumptions, instincts, or guesswork. Major marketing decisions should be rooted in evidence and facts. Therefore, it is critically important that students include a wealth of evidence to support how the target market derives value and how student-generated recommendations will provide the benefits sought by the target market. Students may find it helpful to identify and focus on one specific regional mall instead of regional malls in general. DO NOT simply repeat the information presented in the accompanying video. Conduct your own research to determine the problems regional malls are experiencing, and your solutions should be based on satisfying consumers’ needs.
Formatting
The body of your APA-formatted case study must be 2 to 5 pages double-spaced. The page count does not include the cover page, reference page, or any other charts, graphs, or tables. Body content in excess of 5 pages will not be considered for grading purposes. An abstract is not required. Do not use first or second person pronouns in your paper. Your report should include a cover page, cited references, and must include the following:
Introduction: The introduction should introduce the topic to readers or provide enough background information so readers can understand the context of the paper. Although introductions should be included, do not use the heading, “Introduction.” The beginning is assumed to be the introduction.

The course will cover the following aspects: • Principles of business to busines

The course will cover the following aspects:
• Principles of business to business marketing
• Interaction and network approach
• Customer value
• The importance of technology and R&D
• Supplier, producer, and customer interaction
• Supplier markets and supply management
• Organisational buying behaviour
• Integration with other functions of the firm
• International and ethical aspects
• Quality- and Environmental aspects of business to business marketing

2​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​000 words essay for a plan book on a specific project by

2​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​000 words essay for a plan book on a specific project by a client.
with in-text citation including pages.
all instructions will be​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​ uploaded with the video that is needed to watch and information provided by the tutor.
Please let me know if anything is unclear​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​.

Please see attachments for more info and guidlines. The FTC has three bureaus: C

Please see attachments for more info and guidlines.
The FTC has three bureaus: Consumer Protection, Competition,
and Economics. However, we focus mainly on the FTC’s Bureau of Consumer
Protection for this discussion question
(https://www.ftc.gov/about-ftc/bureaus-offices/bureau-consumer-protection).
Click on this link and review the last two months of press releases from the
FTC page (e.g., news, blog posts, reports, etc.). Based on these releases,
please identify the major marketing ethical issues of concern at this time.

Discussion Post: Measuring the effectiveness of ads is a difficult endeavor. The

Discussion Post: Measuring the effectiveness of ads is a difficult endeavor. There are many factors that make this one of the more challenging measurements in Marketing.
1. What do you think is the factor that influences ad measurement the most? What makes it so incredibly difficult?
2. In the financial services industry, how are ads made to make sure that they are as effective as possible? Give a specific example.