Present your research in the form of an annotated bibliography.

  
Activity 5_14 
Activity Description: Corporate Memo (100 points)
You are working for the College town-based California Happy Valley Beverage Corporation, marketers of California Sunshine Filtered Water. The product has a colorful label and sells well throughout the state, especially among environmentally-conscious consumers. A member of the College town City Council, with a reputation and record for activism, ran across several controversial articles about filtered water production and distribution and proceeded to raise a ruckus, questioning the integrity of Happy Valley Beverage Corporation and the suitability and value of its bottled water product.
The city council has written a pointed letter to your corporation and copied it to the local newspaper, mirroring these concerns. On the attractive bottle label, you and thousands of other consumers can read the statement, “Every drop of this healthy, refreshing beverage is guaranteed to be filtered in conformance with all applicable California and federal government regulations.” What the label does not explicitly state, however, is that the water is actually tap water from the town’s municipal system, a fact that has now been exposed.
As a newly minted MBA who has only recently assumed the Director of Marketing and Community Relations position, you have been assigned the privilege of answering the letter. Even though you have two other “rookies” who can assist in the research and composition, the responsibility for the content rests with you. In order for your assistants to do a good job, you have to supply them with some of the basic arguments that will uphold your company’s reputation and stem the tide of this public relations brouhaha. Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style. (100 points) (A 2-page response is required.)
Part A Find at least three (3) journal and/or news articles that might help you outline a response to why consumers should pay for bottled tap water and to determine what other defenses your company could use against this type of consumer activism. You will use this research in Part B. Present your research in the form of an annotated bibliography. (30 points) 
Part B Write a 2-page memo to your “rookie” associates explaining the company’s present circumstances. Note that your memo will likely be used as the basis of your company’s response to the accusations of the College town City Council. Include responses to the following issues in your memo and support them with the research that you found in Part A. (70 points) 
1. Why will/should people pay for a bottle of water? Give a minimum of three (3) reasons supported by the research. 
2. What are the corporations’ best defenses in the face of this kind of consumer criticism? Give at least three (3) defenses with an explanation of why each reason is important.

You are the marketing manager for a video rental chain.

  
You are the marketing manager for a video rental chain. You have been asked to define the major competitive spheres within which your company will operate. Respond to the following competitive elements. (30 points) (A 2-page response is required.)
Industry
Products and Applications
Competence
Market Segment
Vertical
Geographical

Suppose that you are part of a virtual team and must persuade other team members on an important matter (such as switching suppliers or altering the project deadline). 

 
Suppose that you are part of a virtual team and must persuade other team members on an important matter (such as switching suppliers or altering the project deadline). 
Assuming that you cannot visit these people in person, and you have no positional authority, what can you do to maximize your persuasiveness? (Remember, you have NO positional authority, so many sources of power are not available to you).

The teams could come from any area in your experience – for example, athletic team, student club, class team, work team, project team, church committee, or volunteer organization.

 
Think of two teams of which you were a member – the best and the worst in terms of personal satisfaction and team performance. The teams could come from any area in your experience – for example, athletic team, student club, class team, work team, project team, church committee, or volunteer organization. Describe specific behaviors of the teams that made them the best and worst for you. What dilemmas did you encounter when you had to complete assignments as part of a team?
This discussion forum will be graded as follows:
The original discussion should be 250 words in length. 
Full answer to the prompt using standard English spelling and grammar.

Prepare a 4-5 page (of text )summary and response (be sure to include: a synopsis of the video, its relevance to this course, how pressure from groups can influence the importance of research, and your opinion).

Watch the program found at: https://www.heritage.org/gender/event/the-medical-harms-hormonal-and-surgical-interventions-gender-dysphoric-children
Prepare a 4-5 page (of text )summary and response (be sure to include: a synopsis of the video, its relevance to this course, how pressure from groups can influence the importance of research, and your opinion).

Visit a major network news web site and view a video of a commentator such as rachel maddow or joe scarborough (msnbc) anderson cooper (cnn) sean hannity or tucker carlson (fox news).identify the topic of the segment that you viewed.include a brief summary of the segment.describe the commentator’s point of view.

Your response should be at least one full page double-spaced in Memo Format. 
Visit a major network news Web site and view a video of a commentator such as Rachel Maddow or Joe Scarborough (MSNBC) Anderson Cooper (CNN) Sean Hannity or Tucker Carlson (Fox News).Identify the topic of the segment that you viewed.Include a brief summary of the segment.Describe the commentator’s point of view. If you were giving a presentation to inform, would you express your point of view in a similar style?

· aligning the rigor of the state standard to the rigor of the learning objective

This assignment evaluates your knowledge and skills in the following areas:
· Using the South Carolina standard – https://www.ed.sc.gov/instruction/standards-learning/ to write learning objectives
· Use “1st Lesson Plan” template 
· Aligning the rigor of the state standard to the rigor of the learning objective
· Developing a performance measure that is aligned to the state standard and is included in the learning objective
· Recognizing the basic elements of lesson planning
· No Plagiarism 

Discussion forum week 7research coca-cola’s organizational chart and organizational structure. 

 
Discussion Forum Week 7
Discussion Forum Week 7Research Coca-Cola’s organizational chart and organizational structure.  Type a one-page paper describing Coca-Cola’s organizational structure and how it benefits, or detracts from, Coca-Cola’s strategic plans.  After submitting your response in the discussion forum for this week, reply to at least two of your peers (200-word minimum each).    

Can pick any topic from the below.

Need to prepare a 15-20 PowerPoint slide presentation on a topic of diversity. Can pick any topic from the below.
Suggested Topics Include: Diversity training, inclusion in the workplace, the Christian response to diversity, laws regarding diversity, addressing diversity complaints, communication differences of diverse groups, effective learning styles of diverse groups, the history of workplace diversity, stereotypes and biases, illegal immigration, Critical Race Theory

List the five (5) basic steps in financial analysis. 

   
DISCUSSION QUESTION 3-2
MB609 Capstone: Case and Industry Analysis
Lesson 3: Strategic Evaluation and Control
Upon completion of the Required Readings, write a thorough, well-planned narrative answer to the following discussion question. Rely on your Required Readings and the Lecture and Research Update for specific information to answer the discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information. Your Discussion Question response should be both grammatically and mechanically correct, and formatted in the same fashion as the question itself. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your responses and document in a bibliography using APA style.
Discussion Question 2 (50 points)
Respond to each of the items below. (50 points) (A 2-page response is required.)
a. List the five (5) basic steps in financial analysis. 
b. Why do you believe these steps would be important when conducting a financial analysis? 
c. Provide two (2) examples of liquidity ratios and two (2) examples of profitability ratios. For each, include their meaning and how they are expressed. 
Grading Rubric
Please refer to the rubric on the following page for the grading criteria for this assignment.