Assume that a multispecialty medical group has decided to segment the market in the community by income level.

I cannot see other discussions until I turn in the first 200 words- after that I can send two peers
Assume that a multispecialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment?
Discussion Requirements:
Your initial post should be at least 200 words.
Read and respond in no fewer than 50 words to at least 2 of your peers’ posts.
State your position on whether you agree or disagree with your peer’s statements.
Correct grammar, spelling, and punctuation are expected.
APA format with at least one cited reference (APA format).


I. Does every physician that joins a medical practice group required to sign a contract? What are some important areas of the contract that must be included?
II. When physicians enter an employment contract with a group practice, why are the following legal factors most important for the physician to approve within the agreement? Discuss why each of the following points is essential.
a. Type of Practice for the Physician
b. Location of the Practice
c. Culture of the Practice
d. Economic Status of the Community
e. Compensation
f. Negotiations
g. Provided a signed document

Within the past month, the group practice has hired a new physician, dr. phillip, who has been in private practice within internal medicine for two years.

There are different compensation models that are provided for physicians who work within medical groups. Compensation models are determined based on the regional market factors that allow the comparison of skills and experience for each physician. However, CEOs of different organizations can change the compensation packages for physicians.
Dr. Harry is a physician who has specialized on pediatrics. He has been a physician for 15 years and has 1200 patients. He is compensated by the salary plus incentive. This incentive model mandates that the benefits are determined by the number of patients that he has acquired in the past 15 years and gross billing bonus which is based on the quarterly billing. His contract can also be based on the annual billing. This model is also based on the net collections and quality factors which include his patient satisfaction rate, peer reviews, committee work, and administrative work. Dr. Harry is very pleased with the arrangements of the group practice and continues to do an excellent job.
Within the past month, the group practice has hired a new physician, Dr. Phillip, who has been in private practice within Internal Medicine for two years. He brings to the group practice 200 patients. He is not active in any committees, has no experienced any administrative responsibility, and has no peer reviews that have been documented, but good patient satisfaction rates.
Dr. Phillips has communicated to the CEO that he wants the same compensation as Dr. Harry has received. He feels that he has more training and certifications than Dr. Harry.
The CEO reviewed Dr. Phillips contract and explained to the physician that he was compensated on a different model than Dr. Harry.
The CEO also communicated that Dr. Phillips compensation is based on the income model. This model assists new physician income for a period of time. Generally it is for the first, second and third years so that the physician can build his practice. However, Dr. Phillips did not require this loan and was not legally mandated to accept.
Dr. Phillips sued the group practice for missed compensation. He maintained that he should receive the same compensation as Dr. Harry. The basis of the suit was unfair practices.
From your own understanding of this issue, discuss your own understanding of the case. Should Dr. Phillips win the case?
Please Use This Strategy When You Analyze A Case:
1. Identify the most important facts surrounding the case.
2. Identify the key issue or issues.
3. Specify alternative courses of action.
4.Recommend the best course of action.
Writing Requirements
Provide a 3–5 pages in length (excluding cover page, abstract, and reference list)
APA format

Step 1: answer the following questions in the discussion board

What if our healthcare system kept us healthy?
How to do more with less in healthcare:
Step 1: Answer the following questions in the discussion board
Identify the Ted Talks individually
What implications does the author make or infer regarding the impact to Healthcare? Are there apparent equity issues?
How much do you agree or disagree with the author?
What logical conclusions do you draw from these implications and what strateges can be adopted within this country?

Jetblue handles its customer service issues on its twitter page , good and bad it’s all laid out on its twitter page , and ironically they do not just promote themselves on their page.

Discussion Post #1:
Social media has great potential for communicating a professional online presence. Organizations also use social media for marketing, promotion of corporate social responsibility, and communication to all stakeholders. In this discussion, you will present your ideas on this topic as it relates to communicating your online presence as well as research ways organizations use social media for communicating a professional image.
For this discussion, response to the following questions with examples and references to support your opinion:
In your opinion, what is professional use of social media?
What are some ways to communicate professionally through social media?
Research an organization’s use of social media for promoting a professional online presence. Describe ways the organization uses social media in a professional context.
Focus on ways you can use social media to promote a professional online presence as well as ways an organization in your specific field uses social media to promote the organization. Share the results of your research and identify professional use of social media.
(150 words)
Discussion Post #2:What is your experience with infection control, either in your workplace or personal life? What measures do you believe are most effective in preventing infections? Provide examples with resources to back up your protocols and/or procedures.
(150 Words)
Then 4(50-100) word responses to the following discussion posts
DP#1: In my opinion professional use of social media is not a complicated conversation. Everyone’s job , no matter the field, would either benefit or not benefit from social media happenings. To stay relevant in the age of technology, likes and algorithms are what major companies ride to success. Unfortunately in today’s age monitoring your social media footprint in our society is almost more important than the business you manage or the quality of product you develop. An environment of professional social media usage has a company from its lowest paid employee to its CEO echoing a positive and productive voice through their social media footprint.
Communicating professionally with usage of social media include posts , tweets , videos ,snapchat videos , private messages , encrypted messages or creating online events. Depending on what your goal is would dictate your method. I feel it’s important to just remember what your goal is when communicating with someone or a group of people on social media. Just be as professional as you would be if this person was in front of you and you would be displaying steady professionalism. Also it would be important that responding to someone timely and answering all their questions would also be professional. Your communication if you’re a company or cooperation should be “Always purpose-driven and always pursues corporate goals.Therefore, it must be planned and controlled.” (How To Communicate On Social Media For Business And Marketing) This in my opinion speaks to just how straightforward and to the point any communication should be on social media. Anything outside the professional goals you’re trying to accomplish are just not professional and leaning towards inappropriate professionally.
Many companies have used social media for advertising but some have used it strategically for their advantage. Jetblue is one company that takes twitter usage to a professional level. Instead of being on the phone with a robot waiting for hours , Jetblue “Uses its handles to provide fast and easy customer service”. (11 Companies That Are Killing It with Their Digital Marketing Campaigns) To me I found this the most productive a company could use its social media footprint to interact with its consumers. Jetblue handles its customer service issues on its Twitter page , good and bad it’s all laid out on its Twitter page , and ironically they do not just promote themselves on their page. Overall I’m a fan of this because I appreciate full transparency.
Michael, T. (February 2022). How To Communicate On Social Media For Business And Marketing. Forbes.
Eric , S. 11 Companies That Are Killing It with Their Digital Marketing Campaigns. Convince & Comfort.
DP#2: “I believe a professional use of social media is keeping a good image for yourself, like one would do in the workplace, online. Just how one would portray themselves to their coworkers, or at a public work event. Monitoring your social media presence, ensuring you are in no way reflecting on yourself negatively professionally or personally.
Some ways to communicate professionally on social media are being aware of the thing posted about you (by either yourself or others,) utilizing security settings on the media platforms, and managing your time online wisely. (Perrine, 2021)
A company that has a great social media presence is Wendy’s. The social media team primarily works off of Twitter, and they have used a different take on their presence online than other companies would. Wendy’s social media likes to “beef” with their competition, or make slick jokes, tease, and take to roasting them. (McCall, 2022) Primarily this method was used to appeal to the younger generation and has been a hit. In turn to this, Wendy’s team also uses Twitter’s conversational style platform to openly communicate with their customers, and quickly address any customer complaints. (McCall, 2022) With this, they can ensure they can provide even better service to customers off of a popular social media platform, as well as get great publicity from their social media presence.
Perrine, J. (2021, March 17). 5 tips for communicating effectively with social media. All Things Admin. Retrieved October 6, 2022, from
McCall, K. (2022, February 13). What you can learn from Wendy’s social media strategy . Rival IQ. Retrieved October 6, 2022, from’s%20social%20media%20team%20operates,%2Dmoving%2C%20instant%20gratification%20world.
DP#3:Hello everyone! My experience with infection control has a lot to do with COVID these past years. I was my hand on the regular, wear a mask anywhere I go, and I get tested every week. Since COVID has started I have been working from home since March 2020. Me working from home really helps with infection because I don’t go anywhere besides my house. I also have my groceries either delivered or picked up so I don’t go into the store. Since I don’t have to go out it has really helped with the infection rate as well. I also have a 14 year old who is in highschool and he was in remote learning for a long time. He is just now going to in person school but they are taking all of the necessary precautions as well such as hand washing, hand sanitizer, and testing every week.
Unknown Author. (January 27, 2020). Dialysis Safety. CDC. Retrieved from,needles%20to%20access%20the%20bloodstream
DP#4: Hello Classmates & Professor Heim,
I think that having Clean your hands regularly with soap and water or alcohol-based hand sanitizer. Cover your nose and mouth with a tissue or bent elbow when coughing or sneezing, dispose of tissues immediately after use and wash your hands or apply hand sanitizer. Avoid touching your face, nose and mouth and shaking hands.
some examples of infection control I came across is listed below:
1.Respiratory hygiene/cough etiquette
2. Sharp safety
3. Sterile instruments and devices
These infection control in the workplace has aim to prevent pathogens being passed from one person to another. These foundation of good infection control has assume that everyone is potentially infectious. Basic infection control procedures include hand washing and keeping the workplace clean. Basic infection control procedures include hand washing and keeping the workplace clean.
Infections are caused by microscopic organisms known as pathogens—bacteria, viruses, fungi, or parasites—that enter the body, multiply, and interfere with normal functions. Infectious diseases are a leading cause of illness and death in the United States and around the world.
Patient safety is described the absence of preventable harm to a patient during the process of health care and reduction of risk of unnecessary harm associated with health care to an acceptable minimum.
A medical protocol is considered to be a set of predetermined criteria that define appropriate nursing interventions that articulate or describe situations in which the nurse makes judgments relative to a course of action for effective management of common patient care problems.
Data used to assess healthcare quality are available from many sources, including administrative data, claims data, patient medical records①, electronic clinical data, registries, standardized patient assessments, patient – reported data and surveys, and chief complaint data. Some examples include: body fluid tests – such as blood tests and urine tests. non-invasive scans – such as x-ray examinations, magnetic resonance imaging (MRI), ultrasound and computed tomography (CT).
Michael B. Edmond and Richard P. Wenzel. (October 31, 2014). Infection Prevention in the Health Care Setting. Retrieved from

You will address what the bioethical issue is and what role end-of-life issues, such as self-determination and advanced directives, played in the case.

you will analyze the Terri Schiavo case through the lens of the bioethical issue(s) related to the case. You will address what the bioethical issue is and what role end-of-life issues, such as self-determination and advanced directives, played in the case. Using your analysis, you will determine how this bioethical issue impacted the decisions made by the healthcare professionals involved in the case.

Background: The Code of Ethics for the Health Education Profession by CNHEO, gui

The Code of
Ethics for the Health Education Profession by CNHEO, guides the work of health
educators. The preamble of the Code states: “Health Educators are
responsible for upholding the integrity and ethics of the profession as they
face the daily challenges of making decisions. Health Educators value diversity
in society and embrace a multiplicity of approaches in their work to support
the worth, dignity, potential, and uniqueness of all people” (CNHEO, n.d.,
para. I). For program planners, this means having integrity and being honest,
loyal, and accountable. Unethical practice leads to professional recklessness;
planners who act unethically damage their professional reputation and integrity
(Bensley, 2009).
issues permeate almost every decision and action undertaken in health
education” (Goldsmith, 2006, p. 33), including many of the decisions
associated with program planning. By ethical issues, we mean situations in
which competing values are at play and program planners need to make a judgment
about what is the most appropriate course of action. For example, planners may
want to create an intervention that includes an economic incentive for a
priority population that, for the most part, is composed of individuals with a
low socioeconomic status. Because of the socioeconomic status of those in the
priority population, the ethical issue that faces the planners is deciding at
what dollar value does the incentive cross over from encouraging people to
participate in a program to manipulating their participation in the program?
Many of the
ethical issues that program planners will face revolve around the three
fundamental principles of The Belmont Report: Ethical Principles and Guidelines
for the Protection of Human Subject Research, which has three fundamental
ethical principles: (1) respect for persons; (2) beneficence; and (3) justice.
Completing the Assignment:
Write a short
paper discussing the ethical concerns that could
impact your program if not
mindful of The Belmont Report: Ethical Principles and Guidelines for the
Protection of Human Subject. Specifically, write 1-2 paragraphs each on each of
the three ethical issues—(1) respect for persons, (2) beneficence, and (3)
justice. Use concrete examples related to your public health problem and program
the powerpoint below is everything yoyu need to know about the program.

Reporting Quality Measures One of the quality measures reported by hospitals to

Reporting Quality Measures
One of the quality measures reported by hospitals to the
Centers for Medicare and Medicaid Services (CMS) that is published on the
Hospital Compare website is statistics on “surgery patients who were given
an antibiotic at the right time (within one hour of surgery) to help prevent
infection.” Answer the following questions to reflect on your understanding
of this quality measure addressing the following:
Why is
it clinically important for patients to receive antibiotics within one
hour of surgery?
clinical documentation what would be reviewed to report on hospital
performance of this quality measure or which portion of the record would
provide the most accurate information to confirm the administration of
antibiotics and its time?
If the
hospital consistently scores low on this measure, what does this indicate?
If a
hospital is scoring low on this quality measure, which clinical quality
management process could be used to help the hospital understand why the
performance is low?
Your initial post comprising a minimum of 550 words should
have at least 3 peer-reviewed references.
Source:, Hospital Compare. (n.d.).
Measures and current data collection periods. Retrieved from

Compliance is a comprehensive program that helps institutions and their employee

Compliance is a comprehensive program that helps institutions and their employees conduct operations and activities ethically; with the highest level of integrity, and in compliance with legal and regulatory requirements. To have an effective compliance program, an organization must establish and maintain an organizational culture that “encourages ethical conduct and a commitment to compliance with the law.” U.S. Federal Sentencing Guidelines §8B2.1(a)(2).
Using the OIG website ( or another of your choosing, select a real-time healthcare fraud news report from your local area to feature
Develop a 3-5 page white paper using the case as the point of application for the financial compliance process and that provides a succinct overview of the healthcare finance fraud committed applied to the chosen case.
The potential criminal and monetary fines that can be imposed on the individual and/or organization from the case.
Explain what financial compliance processes could have prevented the occurrence of this case.
What loopholes in the applicable law or the system the perpetrators used to commit the fraud.
Several examples of white paper formats can be viewed at:
A free downloadable sample white paper can be found at: