Calendar Weeks … … M 13 T 14 W 15 T 16 F 17 S 18 S 19 Topic 4 DQ 1 Topic 4 DQ 2

Calendar
Weeks


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13
T
14
W
15
T
16
F
17
S
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19
Topic 4 DQ 1
Topic 4 DQ 2
Workplace Culture
Topic 4 Participation
M
20
T
21
W
22
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23
F
24
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25
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26
Topic 5 DQ 1
Topic 5 DQ 2
Creating a Communications Plan
Creating a Communications Plan
Start Date & Time
Jun 20, 2022, 12:00 AM
Due Date & Time
Jun 26, 2022, 11:59 PM
Rubric
View Rubric
Assessment Traits
Requires Lopeswrite
Assessment Description
The purpose of this assignment is to apply a comprehensive planning tool to help create a communications plan for an organization.
Using the question prompts provided in the “MGT-325: Creating a Communications Plan” template, address each of the following sections:
Key Stakeholders
Key Activities
Communications Team
Communication Goals
Key Messages and Stories
Target Personas
Communication Channels and Techniques
Communications Budget
Tracking/Measuring Results
On page 1 of the “MGT-325: Creating a Communications Plan” template, write a 300-word summary based on your research. Include two or three resources in your references list (see page 3 of the template) with at least one from the Wall Street Journal.
While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.
Attachments
MGT-325-RS-T5-CreatingCommunicationsPlan
MGT-325: Creating a Communications Plan
Name:
Directions: Using the question prompts provided on the Communication Plan page of this template, address each of the following sections.
• Key Stakeholders
• Key Activities
• Communications Team
• Communication Goals
• Key Messages and Stories
• Target Personas
• Communication Channels and Techniques
• Communications Budget
• Tracking/Measuring Results
Company Name:
Summary: In 300-350 words, write a summary of your findings based on your research documented on the Communication Plan page of this template. Reference and cite four or five research sources within the summary. List sources in the space provided on References page of this template and include in-text-citation in the Communication Plan chart as needed to support your claims.
Communications Plan
Adapted from Business Model Canvas, Strategyzer, and the Business Model Generation
References: